LECTURES
Taught by professors, 
historians, distinguished 
musicians and subject  
matter experts, these live 
classes often combine with 
resident-led expertise from 
lifelong fields of study to 
educate and entertain.  
As such, they represent a 
vital part of our lifelong 
learning program.
42
Products of Yesteryear   
By Jodi Wendl   
May 15, 2 p.m.  
(Bradford movie theater)
 
Quick, what’s this famous jingle, 
“A little dab’ll do ya,” advertising? 
What about “Double your pleasure, 
double your fun.”? The slogans 
and jingles written for American 
advertising are intended to grab 
your attention, stick in your  
head, and eventually have you 
instinctively associate the jingle 
with the product. We’ll examine the 
principles advertisers have used for 
decades to accomplish this. From 
Pepsodent’s “You’ll wonder where 
the yellow went ...” to associated 
sounds, “Plop, Plop, Fizz, Fizz,” 
we’ll jog your memory in this fun, 
engaging presentation.
Pepsodent Commercial, c.1950s   |   Archive.org   |   Public Domain
See Shannondell TV weekly 
programming on channel 1970.

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